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Why engage in investor marketing?

Investor behaviour is changing. Most North Americans don’t use financial planners. Younger generations are flocking to online brokerages such as Robin Hood, E-trade, etc. They are doing their research and forming their trade ideas online. As a result, traditional IR...

Should I target retail investors?

Yes! Having an institutional investor base is important but it gives too much power to a few investors. The value of the retail investor is: Diversification: Large shareholders have too much power. Many smaller investors provide diversification and allow you to...

What is the value of digital marketing?

The value of digital marketing is its reach. The digital world is your oyster. The UntappedLab network alone has a potential reach of 14.8 million investors. A larger investor pool means more investors that would be interested in your company. Because everything is...