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How do I report an issue?

If you discover an issue with UntappedLab, please consider the following when letting our Support team know: Description: The more detailed and accurate your description, the easier it will be for our support team to identify the issue and resolve it. How did it...

Who are financial micro-influencers and why are they important?

Financial micro-influencers are people who lead social media groups and are considered to be experts in niche industries. A lot of times these influencers don’t have a million followers, instead they have a smaller audience (usually between 5000 and 20000 followers)...

Which distribution partners does UntappedLab use?

UntappedLab has agreements with 340+ publications, private trading and investing groups and financial forums such as Stockhouse, Forbes, Reddit, Facebook, etc. Not all channels or groups are relevant for each client. UntappedLab uses decades of digital marketing...

Who is your typical investor?

This is a common question. People are so used to the traditional brokerage model they don’t understand the investor behaviour of younger generations. This informed investor base is growing. UntappedLab’s average investor is a younger male that typically invests around...

Should I target retail investors?

Yes! Having an institutional investor base is important but it gives too much power to a few investors. The value of the retail investor is: Diversification: Large shareholders have too much power. Many smaller investors provide diversification and allow you to...